Sugar has become as dangerous as alcohol or tobacco, academics have said as they call on the food industry to cut 30 per cent from processed in Britons’ cupboards. Health experts claim the reduction could shave 100 calories from each person’s daily intake and reverse the UK’s growing obesity epidemic. Later a group of health experts and academics come together to launch ‘Action on Sugar’, a campaign which is calling on the food producers to dramatically reduce levels of sugar in everyday products. They are also asking companies to stop advertising sugary drinks and snacks to children claiming sugar has become ‘the alcohol of childhood.’ And they are calling on the government to fine those who do not meet reduction targets or impose a Sugar Tax.
Professor of Clinical Epidemiology at the University of Liverpool, UK, Simon Capewell says, “Sugar is the new tobacco. “Everywhere, sugary drinks and junk foods are now pressed on unsuspecting parents and children by a cynical industry focussed on profit not health. “The obesity epidemic is already generating a huge burden of disease and death.” One in four adults in England is obese and these figures are set to climb to 60 per cent of men, 50 per cent of women, and 25 per cent of children by 2050. Three in every 10 children aged between two and 15 are overweight or obese. Obesity and diabetes already costs the UK over £5billion every year which is likely to rise to £50 billion in the next 36 years. Although sugary drinks are known to be a problem scientists say many people are unaware that flavoured waters, soups, ketchup and ready meals also contain large amounts of hidden sugars. A can of Heinz tomato soup contains the equivalent of four teaspoons of sugar while a mug of Cadbury’s drinking chocolate holds six teaspoonfuls. A Yeo Valley vanilla yoghurt contains five teaspoons of sugar. More