Businesses Using Sensors to Track Customers, Build Shopper Profiles.


Fan Zhang, the owner of Happy Child, a trendy Asian restaurant in downtown Toronto, knows that 170 of his customers went clubbing in November. He knows that 250 went to the gym that month, and that 216 came in from Yorkville, an upscale neighborhood. And he gleans this information without his customers’ knowledge, or ever asking them a single question. Mr. Zhang is a client of Turnstyle Solutions Inc., a year-old local company that has placed sensors in about 200 businesses within a 0.7 mile radius in downtown Toronto to track shoppers as they move in the city.
The sensors, each about the size of a deck of cards, follow signals emitted from Wi-Fi-enabled smartphones. That allows them to create portraits of roughly 2 million people’s habits as they have gone about their daily lives, traveling from yoga studios to restaurants, to coffee shops, sports stadiums, hotels, and nightclubs.  “Instead of offering a general promotion that may or may not hit a nerve, we can promote specifically to the customer’s taste,” says Mr. Zhang. He recently emblazoned workout tank-tops with his restaurant’s logo, based on the data about his customers’ gym visits. Turnstyle is at the forefront of a movement to track consumers who are continuously broadcasting their location from phones. Other startups, such as San Francisco-based Euclid Analytics Inc., use sensors to analyze foot-traffic patterns, largely within an individual retailer’s properties to glean insight about customer behavior. More

 

Advertisements

About END TIME HEADLINES

End Time Headlines is a ministry created to provide resources to equip believers and to inform the discerning of the "Signs and Seasons" in which we are in. Our Mission is to inform our readers and viewers of Prophetic Events and how they are unfolding before our very eyes thru News and Headlines presented from a "Prophetic Prospective" in light of the Holy Bible. We strive to operate in excellence and in Integrity to provide accurate and reliable sources to inform our readers.
This entry was posted in FREEDOM WATCH. Bookmark the permalink.